Norissa Samuels

Biography

Norissa Samuels is a partnerships leader with 10+ years of experience at the intersection of technology, entertainment, sports, and culture. As Creator Partnerships Lead for Snapchat Canada, she leads relationships with creators, public figures, and media partners, helping them grow their audiences, build communities, and expand their businesses. She also works with global product teams to shape and launch creator-focused products and programs. Previously, she led Athlete & Creator Partnerships across North America at TikTok, working on major cultural and sporting moments including the Paris 2024 Olympics, FIFA Women's World Cup, and US Open.

Sessions

1. Beyond the Feed: Building Your Creator Business on Snapchat Presented by Snapchat

   Fri, Nov 6, 11:55 AM – 12:25 PM CT

   Track Future of Marketing

   The creator economy is evolving, and so are the opportunities for creators to grow and build their businesses. Join Snapchat's Talent Partnerships team for a conversation about how creators can expand their reach through Spotlight, build deeper connections with their communities through Creator Subscriptions, and explore opportunities to collaborate with their favorite brands on Snapchat. You'll learn practical strategies and discover the tools available to help you grow your presence and business on Snapchat.