Francis Roberts

Biography

Francis Roberts is Head of Creator Partnerships, Americas at Snap Inc., where he leads the team helping creators grow their audiences and build their businesses on Snapchat. At Snap, he has led partnerships with artists including Beyoncé and Mariah Carey. Before Snap, he managed relationships with top creators at YouTube. In 2021 Francis was named to The Hollywood Reporter's Next Gen 35 Rising Executives 35 and Under. He holds a B.B.A. in International Business from Howard University and an M.S. in Communication from Northwestern University.

Sessions

1. Beyond the Feed: Building Your Creator Business on Snapchat Presented by Snapchat

   Fri, Nov 6, 11:55 AM – 12:25 PM CT

   Track Future of Marketing

   The creator economy is evolving, and so are the opportunities for creators to grow and build their businesses. Join Snapchat's Talent Partnerships team for a conversation about how creators can expand their reach through Spotlight, build deeper connections with their communities through Creator Subscriptions, and explore opportunities to collaborate with their favorite brands on Snapchat. You'll learn practical strategies and discover the tools available to help you grow your presence and business on Snapchat.